What do I mean by “vulnerability” and how exactly does that sell on social media? Sounds pretty sketch right? hah not quite.
Let’s play it out…
Ok so imagine you’re scrolling through social and you see a picture of your favorite business owner talking about her new business venture and you immediately give her a like because HELL YES QUEEN own your shit and make it happen. #Women supporting women, right! (I’m here for that whole movement too btw <3). But, notice I said a photo of your favorite business owner, NOT a photo of a quote or a diagram on how to post on social. It’s the photo of her that captured your attention, gave you a spark to support her, then you maybe even read the caption because you simply wanted to see what she was up to. DOES THIS SOUND FAMILIAR? Because I can’t be the only one who does this exact same thing.
It makes sense now right?
That is what I mean about vulnerability. She’s being vulnerable by sharing pictures about herself or her personal life. You get to see the behind-the-scenes and the face behind the business. It helps break that cold feeling you get from a business that only shares about their products or services. Like “Hey sis, I like what you offer and all but I’m more than just my money and you don’t seem genuine so bye”. You know I’m right. You are way more likely to buy from a company that makes you feel like you’re a part of their company and not just there to take your money and run. The business owner who masters the ability to create a community with their brand is going to make leaps and bounds more money than the business owner who just posts to sell, sell, sell, and never shows up personally.
The creation of a community and the feeling of trust is what is actually helping you make money.
And that my friend is how vulnerability sells on social. Your followers now trust you, engage more with your content, and genuinely want to know what you have to offer AND if it fits their needs they are WAYYYYY more likely to buy it from you now. If you aren’t very vulnerable on your business social media channel try it out for a month. What do you have to lose? If your business IG already has a tone and you don’t want to add it to your feed then start slow by showing up on stories. If you’re really feeling brave, plan out a FB or IG live. (Of course, still, market it for a few days before at the very least–use Canva for templates) then show up and let your followers get to know you.
Some planned post ideas pulled from my package The Strategy™:
+Monday: Reintroduce yourself.
+Wednesday: Talk about a product or service you offer and add a link to it or call to action.
+Friday: Give a tip or talk about a pain point your audience has and how your product or service solves it.
+Monday: Talk about a core value of your business.
+Wednesday: Post about a different product or service you offer (different from last week). Add a link or call to action.
+Friday: Answer this Question: Why should a potential client or customer choose you?
+Monday: Another personal post (you and your significant other, pet, children). The caption should talk NOTHING about sales and only something personal about you. Ex: meet Sammy, my sweet pup who I rescued 7 years ago and who has been by my side ever since.
+Wednesday: Great spot to talk about and introduce something that’s coming soon to your company. A new service or product.
+Friday: Drop a funnel. Ex: You post a story talking about your new class, tell them to go to your link in bio. Link in bio sends them to your Flodesk opt-in form.
Head to my Instagram and drop a comment on one of my personal posts letting me know if you saw a difference on your page once you started being vulnerable. To read more blog posts head to the blog section of my website.
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